TOWS MODEL
A TOWS Analysis is an extension of the SWOT Analysis framework that identifies your Strengths, Weaknesses, Opportunities and Threats but then goes further in looking to match up the Strengths with Opportunities and the Threats with Weaknesses.
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MAIN STRATEGY CHOSEN :
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Collaboration with amazon and Nykaa - partnership on sustainable packaging
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Collaboration with food delivery business
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E commerce set up for operations
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Benchmarking international market
-
Development of business from B2B to B2C
TOWS MODEL
A TOWS Analysis is an extension of the SWOT Analysis framework that identifies your Strengths, Weaknesses, Opportunities and Threats but then goes further in looking to match up the Strengths with Opportunities and the Threats with Weaknesses.
​
MAIN STRATEGY CHOSEN :
-
Collaboration with amazon and Nykaa - partnership on sustainable packaging
-
Collaboration with food delivery business
-
E commerce set up for operations
-
Benchmarking international market
-
Development of business from B2B to B2C
BRAND PRISM for Emineo

PHYSIQUE: It refers to the outer and physical characteristic of the brand. We help our customer to move towards sustainable lifestyle by providing them with minimal biodegradable packaging by using modern and unique technics.
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PERSONALITY: It is the traits of the brand in the eyes of the customer. The customer opting for sustainable lifestyle like the packaging which we provide because it is innovative and is of the superior quality making it attractive and simple.
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CULTURE: Culture is the set of values that feed into or set a foundation for a brand like our brand Emineo recognized the impact that single use plastic was having on our local and the world’s marine environment which made us source packaging responsibly in a way to remove plastics and reduce CO2.
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SELF IMAGE: It relates to the way in which the customers sees themselves in a particular brand. As we provide our customers with sustainable packaging it helps them stand out and prominent, at the same time helps them to relentlessly improve their way of living to save the earth.
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RELATIONSHIP: It refers to relationship between the brand and its customers which includes both tangible and intangible aspects. Emineo connects to its customer because its eco-friendly which can be reusable and it gives them a sense of caring.
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REFECTION: Our brand aims at moving towards sustainable lifestyle and our personal experience inspired us to create a sustainable packaging sleeve for the industry, which can help to both cut carbon emissions and generate far less waste, playing an important role in keeping the planet healthy giving them a feeling of protectiveness and responsibility.