TOWS MODEL
A TOWS Analysis is an extension of the SWOT Analysis framework that identifies your Strengths, Weaknesses, Opportunities and Threats but then goes further in looking to match up the Strengths with Opportunities and the Threats with Weaknesses.
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MAIN STRATEGY CHOSEN :
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Collaboration with amazon and Nykaa - partnership on sustainable packaging
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Collaboration with food delivery business
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E commerce set up for operations
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Benchmarking international market
-
Development of business from B2B to B2C
TOWS MODEL
A TOWS Analysis is an extension of the SWOT Analysis framework that identifies your Strengths, Weaknesses, Opportunities and Threats but then goes further in looking to match up the Strengths with Opportunities and the Threats with Weaknesses.
​
MAIN STRATEGY CHOSEN :
-
Collaboration with amazon and Nykaa - partnership on sustainable packaging
-
Collaboration with food delivery business
-
E commerce set up for operations
-
Benchmarking international market
-
Development of business from B2B to B2C
EXTERNAL ASSESSMENT
Growing awareness for environmental issues and stricter legislation increases the pressure on producers to address these issues. In particular, packaging is under scrutiny, because it is perceived as a major contributor to waste streams and resulting environmental problems. This review provides an overview of the existing tools used to assess the environmental impacts of packaging.
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TOOLS USED :
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Proter's 5 forces model
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EFE Matrix
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Technological Factors
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Competitive Profile Matrix