TOWS MODEL
A TOWS Analysis is an extension of the SWOT Analysis framework that identifies your Strengths, Weaknesses, Opportunities and Threats but then goes further in looking to match up the Strengths with Opportunities and the Threats with Weaknesses.
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MAIN STRATEGY CHOSEN :
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Collaboration with amazon and Nykaa - partnership on sustainable packaging
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Collaboration with food delivery business
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E commerce set up for operations
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Benchmarking international market
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Development of business from B2B to B2C
TOWS MODEL
A TOWS Analysis is an extension of the SWOT Analysis framework that identifies your Strengths, Weaknesses, Opportunities and Threats but then goes further in looking to match up the Strengths with Opportunities and the Threats with Weaknesses.
​
MAIN STRATEGY CHOSEN :
-
Collaboration with amazon and Nykaa - partnership on sustainable packaging
-
Collaboration with food delivery business
-
E commerce set up for operations
-
Benchmarking international market
-
Development of business from B2B to B2C
Management
Emineo is an organization that cares for the environment and the future of our planet. Emineo believes that being sustainable is the only way to keep this planet living. Sustainable packaging was just an idea turned into reality by half a dozen people who care for the problems of a consumer and care much more for our Earth.
Emineo as a team is managed and run by a bunch of 6 who have one thing in common, that they all have a love for nature. The team of 6 is supported by 50 other hardworking individuals who together build the organization.
Marketing
Emineo markets itself as a sustainable organisation reaching out to brands and companies that require a solution for reducing the amount of plastic content generated by them. We provide upcycled 100% biodegradable packaging to our customers. Emineo is proud to have provided unique packaging solutions and packaging products to E-retail giants like Amazon, Flipkart, Nykaa and Swiggy on contract basis. Other than B2B Emineo is also available for B2C.
Production and Operations
The production of the packaging is done in house. Emineo has its own production unit. The kind of packaging produced includes Lightweight, biodegradable, recyclable PET, corrugate paper boards, designer glass containers, metal recyclable containers and packing reinforcement. The variety of packaging provided by us is not provided by any other counterparts in the market. All the raw material is sourced by a 3rd party named Thermostat Pvt Ltd. Thermostat is an authorized and reputed source of providing raw materials to various companies dealing in varied kinds of production businesses. Thus, the raw material sourced by Emineo is of best quality. The machines used for production are leased. There are 10 machines with an average production capacity of 1000 pieces a day depending upon the type of production.
Finance and Accounting
Emineo has been raising its funds for the past 4 years Stock funding. One of the major investors include the food giant Swiggy which is also a client of Emineo since the beginning. Emineo maintains all required legal documents and accounts. The audits of these accounts are made yearly with compulsory provisions for an annual general meeting for stockholders to make finance related and other important decisions.
Important expenses taken care of include:
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Worker’s Salary
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Taxes paid
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Payment of Suppliers
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Warehousing Expenses
As per the Balance sheet for the Financial year 2018-19 Emineo has a net income of INR 72, 586.461.
Production and Operations
Production Cost - Maintenance of Machinery
Raw Material
Energy Cost
Human Resource
Management Cost - Administration
Employee Benefits
Labor relations
Finance and legal taxes
Marketing Cost - Advertising
Website maintenance
Customer Service
Suppliers Cost - Raw Material
Warehouse
Energy
Management Information System
The Management Information system used by the company include: -
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Marketing Information System- Marketing Information Systems are management systems designed specifically for managing aspects of the business.
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The Accounting Information System is focused on accounting functions.
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Human resource Management Systems are used for maintaining personnel aspects.