TOWS MODEL
A TOWS Analysis is an extension of the SWOT Analysis framework that identifies your Strengths, Weaknesses, Opportunities and Threats but then goes further in looking to match up the Strengths with Opportunities and the Threats with Weaknesses.
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MAIN STRATEGY CHOSEN :
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Collaboration with amazon and Nykaa - partnership on sustainable packaging
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Collaboration with food delivery business
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E commerce set up for operations
-
Benchmarking international market
-
Development of business from B2B to B2C
TOWS MODEL
A TOWS Analysis is an extension of the SWOT Analysis framework that identifies your Strengths, Weaknesses, Opportunities and Threats but then goes further in looking to match up the Strengths with Opportunities and the Threats with Weaknesses.
​
MAIN STRATEGY CHOSEN :
-
Collaboration with amazon and Nykaa - partnership on sustainable packaging
-
Collaboration with food delivery business
-
E commerce set up for operations
-
Benchmarking international market
-
Development of business from B2B to B2C
TECHNOLOGICAL FORCES
Fibre-based materials
Amid the current intense scrutiny of plastic packaging, manufacturers are exploring alternatives such as plant-based fibres. An example is micro fibrillated cellulose (MFC) where plant fibre is broken down to micro levels and reconstituted as packaging material. This process can create materials that are stronger and lighter than those made of glass or carbon fibres, and MFC can be added to other packaging materials to strengthen them. An additional challenge for any fibre-based packaging material is the ability to act as a barrier to elements that will degrade the contents, such as light, oxygen and moisture. Laminates on packaging provide protection but are resistant to recycling, so the industry is developing water-based coatings to act as a barrier.
Smart packaging
Since packaging first became a “thing” on the internet of things, its role in the customer journey has extended far beyond the shelf. This has had a transformative effect in a number of ways, including smart packaging which helps to cut down food waste in complex, global supply chains, as well as in a healthcare setting, enabling doctors to keep track of their patients through connected medical packaging. Product piracy is a continuous issue for brands and manufacturers, not just because of financial loss, but also damage caused by potential health risks, especially in counterfeit medication and use of unlicensed chemicals. Packaging specialists such as STI Group are among those developing technologies including concealed RFID (radio-frequency identification) codes, which are printed either directly on to packaging or integrated into it. RFID technology sends identifying signals to a reading device, which could be a regular smartphone, enabling automatic, contactless communication with the package so retailers can determine the current status of their goods in a matter of seconds. This assists protection to them from theft but also identifies product location across the entire value chain. The constant need to monitor the state of goods is also fuelling the growing popularity of sensors being used to track temperature and quality, especially in the food, beverage and pharmaceutical industries.