TOWS MODEL
A TOWS Analysis is an extension of the SWOT Analysis framework that identifies your Strengths, Weaknesses, Opportunities and Threats but then goes further in looking to match up the Strengths with Opportunities and the Threats with Weaknesses.
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MAIN STRATEGY CHOSEN :
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Collaboration with amazon and Nykaa - partnership on sustainable packaging
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Collaboration with food delivery business
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E commerce set up for operations
-
Benchmarking international market
-
Development of business from B2B to B2C
TOWS MODEL
A TOWS Analysis is an extension of the SWOT Analysis framework that identifies your Strengths, Weaknesses, Opportunities and Threats but then goes further in looking to match up the Strengths with Opportunities and the Threats with Weaknesses.
​
MAIN STRATEGY CHOSEN :
-
Collaboration with amazon and Nykaa - partnership on sustainable packaging
-
Collaboration with food delivery business
-
E commerce set up for operations
-
Benchmarking international market
-
Development of business from B2B to B2C
IFE MATRIX
Internal Factor Evaluation (IFE) Matrix. is a strategy tool used to evaluate firm's internal environment and to reveal its strengths as well as weaknesses.
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